A collabration between SCADPro and BMW. As part of a team of 21 designers spanning 12 disciplines and 8 countries, we collaborated with BMW Financial Services Brazil to reimagine premium digital finance as an intuitive, immersive extension of “The Ultimate Driving Machine.”
Over a 10-week innovation sprint, we designed a finance simulator that integrates financing, insurance, maintenance, accessories, and more. Elevated through UX, AR visualization, and AI-driven personalization.
As the Visual Designer on the team, I created the visual language that supported the entire experience, including UI design for AR interactions and key visual assets used across the prototype. This helped ensure a cohesive and premium BMW-branded look and feel throughout the journey.
Our multidisciplinary and multicultural team allowed us to think far beyond digital screens and focus on the full experience. How users understand, interact with, and feel about their financial decisions.
While project details remain under NDA, I’m happy to share insights into the process and outcomes. Please feel free to reach out if you’d like to learn more about this impactful collaboration.
Key Visual Designs
Visuals For AR
AR Storyboarding
& Concept Video
UI Design for
AR Prototype
Growth Through Collaboration
This was my first UI/UX-focused project, and it opened up a new side of design for me. Working with designers from many disciplines taught me how branding, research, and UX strategy shape a product. I learned how to think through practical UI, create AR interfaces, and contribute to a larger design system. Most importantly, I grew as a collaborator and gained a stronger understanding of how visual design fits into a complete product experience.